Rogan’s Books is a children’s bookshop located in Bedford. More than a simple shop, the owner’s objective was to create a “magical space where children can enjoy exploring bookshelves, discovering new stories and creating new favourites”. This inspired the concept for the brand identity, which emphasises the way a reader creates worlds through reading. The illustrations reflect the different facets of the shop and reference key themes from stories. A bespoke typeface was also created, combining the playful and genuine side of the brand with a sense of tradition and elegance of old book printing.