Google AdWords animations

Google wanted to convey the scale of online search and how their AdWords product can help small businesses to reach customers searching for similar products and services. Two short, concise animations were created to illustrate the sheer amount of online searches happening every day. Launched across numerous digital channels, the animations were part of a campaign across Europe, being well received by audiences online.

Agency: Make it Clear
Graphic Design / Storyboard: Luís Rodrigues
Creative Direction: Lucia Aranguren
Animator: Will Jarman