Andante Card campaign

Andante is an intermodal ticketing system used for public transportation in the city of Porto. The challenge was to design a campaign that would promote the convenience of the Andante card while increasing the empathy between the brand and its customers. The solution’s messaging reinforces the fact that the Andante card connects the entire Porto metropolitan area (‘From Porto onwards’; ‘From Póvoa to Paranhos, there is a card that brings us closer together’). The visual style takes inspiration from the Portuguese tiles’ illustrations, something very iconic and identifiable by the public.

Freelance project
Graphic Design: Luís Rodrigues / Sara de Castela
Copywriting: Luís Rodrigues / Sara de Castela