“The best and most successful brands are completely coherent. Every aspect of what they are and what they do reinforces everything else.” — Wally Ollins Investors and prospects interact with brands through an ever-growing number of touchpoints, including websites, social networks, video and advertisements. Keeping a brand identity visually consistent throughout those channels might sound obvious, yet it is something…
During my trip to Japan, where I visited several cities in the Honshu island, I had the chance to witness the extreme meticulousness and consideration of the Japanese people, and to experience an intriguing balance between strangeness and familiarity. I gathered some of the photos I took in a small printed piece, you can check the project here.…
ACT I: It’s not what you say, it’s how you say it One of my main roles as a graphic designer is to visually represent content that comes from words, whether in written or verbal form. In the same way tone is used in literature to convey a certain attitude or feeling, these attributes of language can also be represented…
Every now and then I go to Print Club London to get my hands dirty. Screenprinting is a very recent hobby to me so I am an absolute beginner, but it’s fun and important for modern graphic designers to go back to analog frequently. I compiled some of my recent attempts on this post (another one can be seen on…
Designers constantly face the challenge to visually organise, edit and present complex amounts of information in a simple way. But what does simplicity mean in this context? How is it achieved? Is it always the best solution? We live in a highly visual environment, surrounded by overlapping signs competing for our attention. Throughout the day we decipher the signs around…