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5 step guide to brand consistency
“The best and most successful brands are completely coherent. Every aspect of what they are and what they do reinforces everything else.” — Wally Ollins Investors and prospects interact with brands through an ever-growing number of touchpoints, including websites, social networks, video and advertisements. Keeping a brand identity visually consistent throughout those channels might sound obvious, yet it is something…
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A trip to Japan
During my trip to Japan, where I visited several cities in the Honshu island, I had the chance to witness the extreme meticulousness and consideration of the Japanese people, and to experience an intriguing balance between strangeness and familiarity. I gathered some of the photos I took in a small printed piece, you can check the project here.…
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Branding and typography in two acts
ACT I: It’s not what you say, it’s how you say it One of my main roles as a graphic designer is to visually represent content that comes from words, whether in written or verbal form. In the same way tone is used in literature to convey a certain attitude or feeling, these attributes of language can also be represented…
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Screenprinting Vol. I
Every now and then I go to Print Club London to get my hands dirty. Screenprinting is a very recent hobby to me so I am an absolute beginner, but it’s fun and important for modern graphic designers to go back to analog frequently. I compiled some of my recent attempts on this post (another one can be seen on…
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Curators of simplicity
Designers constantly face the challenge to visually organise, edit and present complex amounts of information in a simple way. But what does simplicity mean in this context? How is it achieved? Is it always the best solution? We live in a highly visual environment, surrounded by overlapping signs competing for our attention. Throughout the day we decipher the signs around…
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