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  • 5 step guide to brand consistency

    “The best and most successful brands are completely coherent. Every aspect of what they are and what they do reinforces everything else.” — Wally Ollins Investors and prospects interact with brands through an ever-growing number of touchpoints, including websites, social networks, video and advertisements. Keeping a brand identity visually consistent throughout those channels might sound obvious, yet it is something…
  • A trip to Japan

    During my trip to Japan, where I visited several cities in the Honshu island, I had the chance to witness the extreme meticulousness and consideration of the Japanese people, and to experience an intriguing balance between strangeness and familiarity. I gathered some of the photos I took in a small printed piece, you can check the project here.…
  • Branding and typography in two acts

    ACT I: It’s not what you say, it’s how you say it One of my main roles as a graphic designer is to visually represent content that comes from words, whether in written or verbal form. In the same way tone is used in literature to convey a certain attitude or feeling, these attributes of language can also be represented…
  • Screenprinting Vol. I

    Every now and then I go to Print Club London to get my hands dirty. Screenprinting is a very recent hobby to me so I am an absolute beginner, but it’s fun and important for modern graphic designers to go back to analog frequently. I compiled some of my recent attempts on this post (another one can be seen on…
  • Curators of simplicity

    Designers constantly face the challenge to visually organise, edit and present complex amounts of information in a simple way. But what does simplicity mean in this context? How is it achieved? Is it always the best solution? We live in a highly visual environment, surrounded by overlapping signs competing for our attention. Throughout the day we decipher the signs around…