Google Pass it On

The briefing from Google was to create an internal desk drop that would promote the benefits of referring opportunities between the sales teams. Taking inspiration from childhood and making communication with people you know fun, the concept was ‘Pass it on’. The output was a string phone, delivered in a box to each member of the team along with a leaflet explaining the detail of the incentive scheme and a call to action to an online portal where leads could be shared. The piece built on Google’s distinct brand personality to deliver a look and feel that was recognisably Google but with its own character.

Agency: Make it Clear
Graphic Design: Luís Rodrigues / Ziemowit Maj
Creative Director: Lucia Aranguren
Awarded Gold in The Design 100 2016 awards.