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  • Branding and typography in two acts

    ACT I: It’s not what you say, it’s how you say it One of my main roles as a graphic designer is to visually represent content that comes from words, whether in written or verbal form. In the same way tone is used in literature to convey a certain attitude or feeling, these attributes of language can also be represented…
  • Curators of simplicity

    Designers constantly face the challenge to visually organise, edit and present complex amounts of information in a simple way. But what does simplicity mean in this context? How is it achieved? Is it always the best solution? We live in a highly visual environment, surrounded by overlapping signs competing for our attention. Throughout the day we decipher the signs around…